When you’re building exceptional packaging for your product, preparation is your best ally. The process involves many layers—primary containers, labels, retail boxes, shipping materials—and it’s easy to miss something crucial. That’s where a master packaging list comes in. By creating a comprehensive roadmap for your packaging needs, you ensure a smoother journey from concept to completion.

When you think of iconic packaging, what comes to mind? Perhaps Tiffany & Co.’s signature blue box or Apple’s sleek, minimalist product boxes. These designs don’t just protect products—they embody the essence of their brands. Packaging is an extension of your brand’s identity, and getting it right starts with one crucial step: taking stock of your brand.

Discover how Packaging Chic, as featured in The Manufacturing Outlook, helps mid-sized manufacturers elevate their packaging with Brand Packaging Audits, new product development, and RFQ support. Learn how a secondary packaging partner can add value to your supply chain.

When you walk down the aisle of a store, your eyes scan the shelves, filled with products vying for your attention. What's the first thing you notice about a product on the shelf? The answer to this question holds key insights for brands aiming to make a strong first impression. Let's delve into the key elements that high-quality, custom packaging brings to the table and why they matter so much.

Quick reference to figuring out how your product will get to market.

Here’s an excerpt from a 2018 article in Uppercase Magazine about the wonders of flexography

In Japan, the packaging itself is as significant as the gift inside, embodying values of simplicity, protection, and beauty.

This year, i wanted to try my hand at a 2023 Holiday Gift Guide. In no particular order, I have some of my favorites from the brands and people I enjoy working with.

I have the unique opportunity to work with many founders on their brand packaging. And that means I often get the products! Whether i buy them to check out their current packaging or they send me the products for packaging revisions, I end up getting to try so many different products.

The official press release of Your Amazing Itty Bitty® Guide to Packaging Made Simple is here!