I read the McKinsey & Company article about how top European brands are staying ahead, and it got me thinking. Their success boils down to a few smart strategies—keeping product lines simple, using digital tools, and nailing retail execution. While the article doesn’t mention packaging directly, I couldn’t help but see the connections.

When you’re building exceptional packaging for your product, preparation is your best ally. The process involves many layers—primary containers, labels, retail boxes, shipping materials—and it’s easy to miss something crucial. That’s where a master packaging list comes in. By creating a comprehensive roadmap for your packaging needs, you ensure a smoother journey from concept to completion.