About

The Original Packaging Chic

Sharon Eucce, founder of Packaging Chic LLC, is a longtime packaging, print and paper aficionado. Since 2007, Sharon has been an independent packaging sales rep and consultant based in San Diego, CA.

Wanting to stay out of the "box salesman" stereotype from the very beginning, Sharon created her personal brand, Packaging Chic. She produces packaging for retail and ecommerce brands in beauty, specialty food, wine and spirits and confectionery.

Some of her clients have included Birchbox, Stitch Fix, Republic of Tea, Marich Confectionery and Bare Escentuals. While managing and producing packaging for her clients, she has trained freelancers, brand owners, designers, procurement managers, and product managers how to work with their vendors and get the most out of their marketing and packaging plans.

Sharon received her degree in Graphic Communication from Cal Poly, San Luis Obispo. Getting that degree has served her well leading her to be in the print related industries for more than 35 years. Education has become part of the Packaging Chic way. She returns to guest lecture and mentor students at Cal Poly and serves on the Graphic Communication Advisory Board. Sharon also works with the PGSF - Print and Graphics Scholarship Foundation.

Packaging Chic LLC is a group of creative, passionate packaging and print professionals who want to bring designers' and brands' creations to life. We focus on details, create strong emotional bonds, communicate expressively, have a participatory style getting others to join in and often use humor or irony. We are serious, but also have an exuberant side that loves the unexpected. Our mission is to help people turn their ideas into reality by producing quality packaging for them through top notch custom services.