The Original Packaging Chic

Sharon Eucce is the founder of Packaging Chic LLC, a packaging production advisor and consultant with over 40 years of experience in print and packaging. Based in San Diego, she works with product-based brands to create custom packaging that stands out, supports the brand story, and helps drive sales.

Since 2007, Sharon has helped brands in beauty, specialty food, wine & spirits, and confectionery streamline their packaging—from folding cartons and gift sets to eCommerce shippers. Clients like Birchbox, Stitch Fix, The Republic of Tea, Marich Confectionery, and Bare Escentuals have trusted her to deliver quality packaging with smart planning, supplier coordination, and production support.

Known for her blend of design instinct and technical know-how, Sharon guides creative teams, founders, and packaging managers through the production process with clarity and confidence. She offers consulting, packaging audits, and production setup services that simplify operations and prevent costly mistakes.

She’s also the author of the Amazon best-seller Your Amazing Itty Bitty™ Guide to Packaging Made Simple, a go-to resource for brands navigating packaging for the first—or fifth—time. Sharon is committed to educating the next generation of packaging pros through guest lectures and mentorship at Cal Poly San Luis Obispo, where she earned her degree in Graphic Communication. She also serves on the university’s Graphic Communication Advisory Board and supports the Print and Graphics Scholarship Foundation (PGSF).

At Packaging Chic, Sharon brings together a network of passionate, detail-focused professionals to turn packaging ideas into real-world results—on time, on budget, and on brand.