Start Up Fragrance Packaging

How It Started

For about two years, I worked with a smart, talented menswear designer in LA who wanted to step up her packaging for her fragrance oils. We met at Beauty Industry West, an industry group that meets monthly providing networking and education opportunities in Beauty.  For months we exchanged emails and created a Pinterest board for collaboration. In the beginning, we started looking at primary packaging for roller ball style applicators. But the fun part for me was developing a rigid box to showcase the beautiful bottle.

We pinned packaging that we both found using her original parameters of luxury, black, and gold. She did the research and made the final decisions on primary packaging for both the roller ball and the bottle for the perfume oil.

How It Ended

So....where's the finished final product? It didn't happen - at least with me. Over the course of time, the client changed from all black to an all white soft touch outer box. Finally, it went back to a black box. She changed the name of the product to ASCENT referencing fragrance and climbing the terrain of her native country, Kashmir. And that's all she wrote!