How Mid-Sized Manufacturers Can Elevate Their Packaging Game
Recently, The Manufacturing Outlook featured Packaging Chic in their November issue, highlighting how we bring packaging visions to life. While the article touched on the importance of custom packaging for branding and product success, there’s so much more to explore. For mid-sized manufacturers, packaging is more than just a functional necessity—it’s an opportunity to make a statement and strengthen your connection with customers.
If your company already has a supply chain in place and trusted packaging suppliers, you might wonder, “What else is there to improve?” As The Manufacturing Outlook pointed out, even well-established operations can benefit from fresh perspectives and innovative strategies. That’s where Packaging Chic comes in.
Why Consider a Secondary Packaging Partner?
As noted in the article, evolving consumer expectations and increasing market competition demand continuous improvement. Even with a solid supplier base, having a secondary partner can elevate your packaging operations in several ways:
Backup and Resilience: Unexpected supply chain disruptions can jeopardize production schedules. A secondary supplier ensures continuity and provides flexibility when your primary source faces challenges.
Cost and Value Checks: Packaging Chic offers pricing reviews on existing packaging to benchmark your current costs and explore opportunities for savings or added value.
Special Projects Expertise: Whether you’re launching a new product or extending an existing line, we bring specialized expertise to streamline development and ensure the packaging aligns perfectly with your brand.
Strategic Refinements: Our Brand Packaging Audit, for example, takes a holistic look at your packaging to uncover hidden inconsistencies or inefficiencies and recommend actionable improvements.
Building on Key Themes from the Article
The Manufacturing Outlook article touched on the value of custom packaging in differentiating your brand. Let’s go deeper into how we make that happen and why our approach works for mid-sized manufacturers:
1. Brand Packaging Audit
Consistency is key in maintaining a strong brand identity across multiple product lines. A Brand Packaging Audit from Packaging Chic ensures your materials, designs, and branding align seamlessly.
How it works:
We assess your existing packaging to identify areas for improvement.
We recommend ways to simplify and streamline your packaging, reducing complexity without sacrificing quality.
We can provide suggestions for sustainable materials and innovative packaging options to stay ahead of trends.
2. Packaging Development for New Products or Line Extensions
As The Manufacturing Outlook emphasized, custom packaging plays a crucial role in successful product launches. For new products or line extensions, we guide your team through the entire packaging development process.
Here’s how we help:
Collaborating with your design and marketing teams to refine packaging concepts.
Recommending materials and structures that balance function and aesthetics.
Managing the production timeline to ensure your launch stays on track.
3. RFQ Development and Participation
If you’re preparing for a Request for Quotation (RFQ), Packaging Chic can enhance the process, whether you need help crafting the RFQ or just want us to participate as a supplier.
What we offer:
Assistance in developing detailed, accurate packaging specifications for the RFQ.
Competitive pricing on existing packaging to benchmark against your current suppliers.
Industry insights to help you make informed decisions during the selection process.
What Sets Packaging Chic Apart
As highlighted in the article, Packaging Chic stands out by combining technical expertise with creative problem-solving. With over 40 years of experience in printing and packaging, we don’t just offer products—we provide solutions tailored to your brand’s unique needs.
Our goal is to be a seamless extension of your team, delivering packaging that works as hard as your product does. Whether it’s a folding carton for retail or an innovative solution for a new line, we’re here to elevate your packaging game.
Let’s Get Started
As mentioned in The Manufacturing Outlook, custom packaging is key to product success. Let’s continue the conversation and take your packaging to the next level. Contact us today to schedule a consultation or learn more about our Brand Packaging Audit. Together, we can create packaging that aligns with your vision and goals.
Read the full article in The Manufacturing Outlook here.
