Book Launch!
FOR IMMEDIATE RELEASE
New Book Launch: Your Amazing Itty Bitty™ Guide to Packaging Made Simple, 15 Steps to Planning Your Product’s Packaging
San Diego, 10/1/2023 - Today, Sharon Eucce, an expert with a career spanning over 40 years in the packaging industry, proudly announces the release of her new book, "Your Amazing Itty Bitty™ Guide to Packaging Made Simple, 15 Steps to Planning Your Product’s Packaging." This guide is a treasure trove for entrepreneurs, designers, product development teams, and marketers who aspire to design packaging that is both visually appealing and functional.
The book comprises 15 meticulously laid-out steps that cover the gamut of the packaging process, from grasping the nuances of your brand to implementing sustainability. Topics explored include creating a master packaging list, navigating through product assembly and distribution, reviewing pack out and fulfillment, and a deep dive into print techniques, vendor selection, timelines, dielines, production art, proofing, and print production.
"Your Amazing Itty Bitty™ Guide to Packaging Made Simple" is an indispensable resource designed to give you a look inside the intricacies of the packaging world. The guide equips businesses with actionable insights, enabling them to craft packaging that not only protects and preserves their products but also amplifies their appeal to consumers.
The book is available for immediate purchase on Amazon.com in both print and digital formats. To get more information, visit www.packagingchic.com or follow Sharon Eucce on LinkedIn and Instagram. Her handle on both is @packagingchic.
About the Author:
Sharon Eucce is the San Diego-based founder of Packaging Chic LLC. A Cal Poly Graphic Communication graduate with over 40 years of experience in print and packaging, Sharon shatters the conventional "box salesman" image. She specializes in crafting high-end custom packaging for a variety of industries. More than just a producer, Sharon serves as an educator, training professionals across different sectors to optimize their marketing and packaging strategies. She wrote "The Itty Bitty™ Guide to Packaging Made Simple" to help others begin their packaging journey, catering to a diverse audience including project managers, brand owners, graphic designers, students, and other interested parties. A dedicated advocate for education, Sharon mentors students, guest lectures at institutions like Cal Poly and San Diego State, and sits on Cal Poly's Graphic Communication Advisory Board.