I’ve had the pleasure of working with Lucy, Charlie, the staff and all the pet dogs at  The Honest Kitchen for several years. They were no longer just a startup,  so they knew what they wanted in packaging but just didn’t have it finessed quite yet. Working with their team and their designer, Jen Cadam, we [...]

So you’ve designed the folding cartons for your retail product. Now you’ve got to design the corrugated shipper! You’ve got a new set of rules when printing on corrugated. Designing for print on this substrate is a a bit different compared to designing for print on SBS or other paperboard. The fibers and formation of [...]

How about getting a lunch box full of your favorite Bare Escentuals cosmetics?! One of the sets is available at Nordstrom now! The material makeup of this box is actually a litho lam box: it’s printed on 12 point SBS first and then laminated to single face corrugate. This type of folding carton gives you extra strength [...]

A while back, I wrote about the redesign of Uinta Brewing’s 12 pack litho lam boxes. Here are some of their case shippers. You’ll notice the typography and graphics are related, but with corrugated print parameters in mind.

Saw this display last month in the window at an “Irish” pub.  One of those Guinness pubs. Folding Cartons, Tins and Rigid Set Up Boxes! Packaging has always been the shelf talker, it’s just become a bit more sophisticated.

I wanted to highlight these folding cosmetic cartons for the production steps they use. First, these are printed 4 color plus one color (custom luminous beige) and one Pantone color on the inside – all in one cost effective pass through the printing press. The finishing techniques (embossing and foil stamping) are what set this carton apart from [...]

Here’s a yummy way to promote your brand. Dress My Cupcake. I met the sweet people at Dress My Cupcake at the 2012 Fancy Food Show n January. Standard designs are available, but you can also do custom! Regular, Mini and even Jumbo sizes are available. They even have reusable and metallic wrappers. Custom cupcake [...]

Sometimes – ok most of the time – when I’m out shopping, I am drawn to the packaging. The Art of Shaving store at the Mandalay Bay shops in Las Vegas has all their products on display. They do a good job of color coding the different lines. Unfortunately, seeing the packaging up close I [...]

These litho lam style boxes for Uinta Brewing are designed by Tenfold Collective from Boulder, CO. Uinta is  a Salt Lake City brewery with a great pub onsite. Tenfold recently revamped the entire branding at Uinta. Litho laminated boxes (litho lam) have a top sheet of SBS printed and then laminated to a sheet of single [...]

Hope you weren’t wondering why I’d have photos of the Fancy Food Show here. Lots of current and future packaging clients display here or walk the show. I work with startups and FFS is a great place to walk with these clients. We see what might work and get inspired. This is where ideas and [...]

All at the Winter Fancy Food Show 2012. Hundreds of wheels of cheese, blocks of cheese and hundreds of containers of olives . . . so many different colors and flavors of olives all on display at the Show. At first, you go in and graze at the booths. Then you might want to balance [...]