Sometimes it’s just not right to cover up your product with a box. And sometimes you still need that box for protection, ease of packing and fulfilment.
Windows on your folding cartons can solve that situation for you! When specifying a window, you can choose to have an open window, a patch window or a rigid window.
Die cut, open windows provide visibility to the product inside. However, remember without any material protecting the product you also have provided access to the product. Keeping your product on the shelf instead of in a shoplifter’s hands is a priority here. There are ways to secure the product inside and you can design the opening of the window so that the product can’t be pulled out. This is the least expensive way to show your product inside the box. In this case, the product inside is in a plastic bag, so there isn’t a need for a plastic window material.
Patch windows use a thin, flexible plastic material glued inside the die cut window. This way you can show the entire product, keep dust out of the package and keep the product more secure. Since the material is thin, most patch windows are on one panel of the folding carton or on a sleeve.
Occasionally, you’ll see a patch window that wraps around the sides of a carton but the plastic material tends to buckle a bit.
Rigid windows are a great solution for full product visibility. The window material is thick and rigid and acts as a structural piece. You’ve cut away the paperboard and basically replaced it with the plastic window. This type of window allows you to view the product from several angles on shelf.
So you think you need boxes to launch your product. . .
You’ve got your grandmother’s recipe or a great idea for a new product...