Look closely and you’ll see that this is actually a blue carton with a laser diecut sleeve over it. We had learned quite a bit about producing laser cut packaging when we ran the Starbucks Black Apron boxes.

They were the inspiration for this customer. The sleeve is printed and cut to one up per sheet first. Then it’s sent out to Laser Excel who laser cuts the design into the sleeve. After the sleeve is cut and returned to our plant, we diecut and glue it. This is a difficult sleeve to achieve. If you think about it, we’re removing so much of the paperboard and still expect it to hold together. It took many trials to set machines just right to avoid tearing the delicate diecut areas. It was a challenge that our craftsmen/production crew handled so well.


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