Reminds me of the time in San Francisco when I actually got kicked out of the Godiva store. I had seen the new rigid boxes with the swirl design at a packaging competition. All I wanted was to take a closeup photo of the foil/emboss pattern on the lid. The little worker came over so fast and told me NO photographs! My intent was to buy a box after I got a photo. But after the shooing away, I decided not to. Saw the same boxes in my local grocery or CVS a couple of weeks later. Do you think that dilutes their “elegance” at all? Guess they don’t think so!This link takes you to some beautiful photos of the new store. The design firm did a beautiful job with the details! Photos/link courtesy of DDI Project Gallery, d-ash Design and Daniel Aubry.

Godiva’s new flagship store

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